Released on: September 24, 2007, 7:54 pm

Press Release Author: Patricia Chang Tradestead Corp Ltd

Industry: Electronics

Press Release Summary: The introduction of MP4 market in China and the response of
Tradestead Corporation.

Press Release Body: Since the first MP4 came into market, MP4 seems to have been
under great pressure from its rivals including video MP3, smart-phone, psp and so
on.
To survive in the market, MP4 manufacturers have been spending accelerated efforts
to advance their products. The MP4 product line has been expanded a lot. In addition
to ordinary ones, high-end MP4 players with improved and multiplied functions are
also available in market.
The player market is developing rapidly and the market of MP4 has been consolidated
and expanded due to continuous innovations in industry. A report of Chinese MP4
player market in the first quarter shows that 478,800 sets of MP4 worth 708 million
were sold in the first three months of this year. The total sales volume in Chinese
market is predicted to top 2 million sets this year.
Price is still the first concern of consumers. Statistics from the Report of the
Development of China MP4 Market in 2006 released by Analysys International suggest
that RMB500-1000 MP4 sold the best with a market share of 45.23 percent while
RMB1000-1500 MP4 held a share of 18.09 percent. The higher the price was, the
smaller the sales volume was.
To view the market from an overall perspective, the low-price flash MP4 dominated
the market with a share of more than 80 percent. It is also likely to win a share of
the low-end and mid-range market.
Decreases in price do not mean weakened functions. On the contrary, the fierce
competition in MP4 market has led to accelerated technological update and
diversified functions. It is widely believed that the video decoding technology will
be diversified while the competitiveness of MP4 will be dramatically enhanced by the
application of hardware decoding instead of software decoding. In addition, equipped
with more durable batteries, MP4 will face smaller threat from entertainment
consumer electronic products such as mobile phone. The advance of widescreen film
technology will also be taken into consideration in MP4 design in future.

Source: http://www.chinaed.com.cn/no13/newsmore/200709/13/t20070913_217053.shtml

Translated and edited by www.tradestead.com

Tradestead Corporation Limited, founded in 2004, is a leading exporter and
wholesaler of MP3 Player, MP4 Player, Car Monitor, Car Audio/Video, Digital Camera,
and LED Flashlight direct from China. Our cutting-edge B2B E-Commerce platform
provides product information, real-time price quotes, and order tracking 24 hours a
day.

To learn more about us, please visit our website www.tradestead.com for full details
of all the Chinese wholesale electronics products.



Web Site: http://www.tradestead.com

Contact Details: Contact:
Patricia Chang
Tradestead Ltd
Tel: +852 26352235
E-Mail: sales@tradestead.com

Suite 908-9 Level 9, Landmark North
39 Lung Sum Avenue, Sheung Shui, N.T.
Hong Kong